By Ana Ow

Judge not a book by its cover nor a body by its shabby overcoat. Especially when their insides are fabulously adorned with the adorably fabulous Pull-In lingerie!

Born in Hossegor, France - the European capital of surfing - Pull-In has finally made it to local Asian shores after exploding upon glamour capitals of Paris, New York, Los Angeles and St. Tropez among others. The high-fashion, unconventional brand is renowned for its colorful and funky prints, high quality materials, perfection of cut, as well as its inventive sporty elastic waistband. 

Fans of Pull-In include the likes the likes of Zinedine Zidane, Franck Ribery, Madonna, DJ Bob Sinclar, and Snoop Dogg. The brand’s quirky and unusual prints are updated every quarter, so there’s never a shortage of the variety of designs available. From prints of Marvel superheroes to juicy fruits and even iPhone apps, there’s a style to fit every fancy.

And because the pieces are made of breathable microfiber LYCRA® stretch material, they take you from the bedroom to the gym and the pool. The luxury collection uses nothing but the finest French lace (100% made and assembled in Europe, thank you very much) and is fantastically soft to the touch. Sexy, yet comfortable; the way underwear should be.

Making its Singaporean debut at the recent inaugural Blueprint 2010, Pull-In showcased a uniquely-designed Swarovski co-branded piece. Boasting some 3,000 fine crystals, it certainly gives “booty” a new meaning. Since the co-branding with Swarovski began in 2008, only 22 pieces have been produced, and Pull-In continues to take orders for tailor-made creations. With each order placed, buyers are able to customize the size, material and style of their very own piece of luxury extravagance. The Swarovski-decorated underwear retails for S$1,050.

Apart from the men’s and women’s collection, Pull-In also has a kid’s line for in-training fashionistas and skater boys. When it comes to style, it’s better to keep it running in the family.

Pull-In is available at retail corners of the lingerie department in Takashimaya and Tangs as well as Bobbi’s Pole Studio at 222 Queen Street.

More on Pull-In lingerie at www.travellinginthrees.com