McLaren-Honda, which competes in this year's Formula One Championships with Fernando Alonso (world champion in 2005 and 2006) and Jenson Button (world champion in 2009) in the drivers' seats, has announced a new long-term partnership with luxury watchmaker Richard Mille.
This is a marriage of 2 brands which share a passion for modern technology, cutting-edge design and precision engineering.
The first watch to carry Richard Mille's name, the RM 001 Tourbillon, was launched in 2001, and the model marked the beginning of a new era in watchmaking.
Today, the collection points resolutely towards the future, while holding steadfast to the time-honoured traditions of fine watchmaking.
Richard Mille found success in a short fifteen years with its endeavours of applying the techniques and materials found in the most innovative sectors, including the aerospace industry and F1 racing to its watchmaking, towards its goal of creating extreme timepieces.
So far, they've succeeded in carving out a fervent, niche customer base for its high-end watches.
So what better endorsement if Jensen Button himself was already sporting a Richard Mille on his wrist, prior to the coming-together of the two brands?
Just like a Formula 1 car, Richard Mille timepieces made of innovative materials are far more than the sum of their parts, elevating timekeeping to the highest form of technical art.
Finally, Richard Mille's favourite hashtag on Instagram? #ARacingMachineOnTheWrist
Need we say more?
Richard Mille can be purchased at authorized retailers and the following locations:
Richard Mille Resorts World Sentosa
Lobby Level, Hotel Michael #02-102,
26 Sentosa Gateway Resort World Sentosa
Singapore 098269
(65) 6659 1313
Richard Mille Marina Bay Sands
1 Bayfront Avenue, #01-08 Marina Bay Sands Hotel
Singapore 018956
(65) 6336 1313
Richard Mille Grand Hyatt
10 Scotts Road,
Singapore 228211
(65) 6733 1313