By Melissa Koh
Salvatore Ferragamo has signed up the Lily Aldridge, to front its Spring/Summer 2017 collection. She is joined by McKenna Hellam and Andres Velencoso in a campaign channeling themes of friendship, modernity and traditional Italian heritage.
The visuals are set against a backdrop of breathtaking Italian landscapes. The campaign was shot by the famous fashion photographer, Peter Lindbergh, on location in Taormina, a Sicilian village nestled in the hills and overlooking a stunning blue sea.
Entitled "Among Friends," the campaign paints a canvas of three close friends, partners in crime, strolling along the Taormina coast or among its lush bougainvillea-lined roads.
Lily Aldridge can be seen wearing a fluted-hem dress and carrying the signature Soft Sofia bag, while McKenna Hellam wears a sporty-chic navy shirt with matching loose-cut pants, and Andres Velencoso strides on the rocks in a blue shirt with rolled-up sleeves and matching pants, carrying a stylish, contemporary backpack.
These moments of simplicity accentuate the chic and effortless elegance of the brand’s men’s and women’s ready-to-wear and accessories collections.