On has announced Zendaya as a new brand partner, marking the first chapter of a multi-year collaboration.
Together, Zendaya and On will drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns.
“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” said Zendaya.
To kick off the partnership, Zendaya and On released a creative campaign called Dream Together. This cinematic short film, starring Zendaya and directed by C Prinz, opens up a conversation about how movement can bring people together. With a track as its stage, Prinz gave a nod to how sport and movement can connect people from different backgrounds – a message that is especially meaningful in a year when the world comes together to celebrate a global sporting moment.
