By Natalie White

The world's first Hublot pop-up store, the BIG BANG, has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road today.

Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum, the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that pulsates with the energy of Hublot.

The Hublot pop-up store will run for ten days from 14 September to 23 September to coincide with the Singapore Formula One Grand Prix which runs from 21 to 23 September.

Commented Ricardo Guadalupe, CEO of Hublot, "As the Official Watch of the FIA Formula One Grand Prix, Hublot is set to develop and present one of the most inspiring and novel projects in a form of a pop-up store in a highly sophisticated country like Singapore to kick off the Singapore Formula One Grand Prix."

"We hope that the celebrated Hublot pop-up store will not only add a unique shopping experience to the exciting night race in Singapore, it will also be a platform to unite all Hublot and Formula One fans from all over the world to meet in one place."

The Hublot pop-up store will showcase for the first time in Singapore, the most comprehensive and exciting range of Hublot's prized limited editions and collection totalling an astounding value of around US$20 million.