The Melbourne Fashion Festival Ltd was established in 1996 as a not for profit organisation to promote the Australian fashion industry, stimulate sales and present Melbourne as a centre of design excellence.

Since then, the L’Oréal Melbourne Fashion Festival (LMFF) has become Australia’s premium consumer fashion event offering a diverse range of activities that embrace fashion, the creative arts, social interaction and commercial ideas.

LMFF Is        

• A consumer focused fashion event showcasing Autumn/Winter collections when they available in store
• A true Festival that brings the entire Australian fashion industry to Melbourne each March annually
• A trusted, expert industry resource that provides advice, connections and live event platforms to connect fashion with consumers, media and business sectors
• An exciting, fun and vibrant event
• At the forefront of the industry ensuring accessibility and professionalism