End: 04 Aug 2014
Location: Civic Plaza, Ngee Ann City
Address: 391 Orchard Road, Singapore 238873
By Natalie White | Photos by William Lai
In celebration of 90 years of its iconic Meisterstück fountain pen, a symbol of unmatched craftsmanship, Montblanc presents an elaborate and interactive exhibition to showcase the brand’s expertise and exquisite artistry at the Civic Plaza of Ngee Ann City in Singapore from 1 to 4 August.
The exhibition showcases the evolution of the Meisterstück fountain pens from 1924 and brings visitors on a journey of how it became the iconic writing instrument and luxury icon of today.
A unique selection of leather goods, timepieces, jewellery and a new Meisterstück writing instrument collection will be on show.
Exemplifying craftsmanship, exclusivity and longevity, the Meisterstück collection reinforces Montblanc's savoir-faire and vision for the future of timeless icons.
With the central theme of heritage and artisanship, the exhibition expounds on the brand values – the finest craftsmanship, traditional manufacturing techniques and refined aesthetics, giving insights to how and why the products are tools made for achievers and how the products are ‘companions’ that are built to be part of everyday life.
Combined with the brand’s originality and inventiveness, the products by the maison continues to underscore a high degree of artisanship and the handcraft quotient remains a vital proposition for the brand as a true representation of authentic luxury and it is especially important as Montblanc marks the 90-year celebration of one of its most recognisable collection.
Infused with a rich handcrafted touch, the exhibition is punctuated with demonstrations by the various craftsmen from the maison of Montblanc – a master pen-maker to show how every nib is hand-sculpted and the steps required to assemble them, a master watchmaker to showcase the intricacies and complexities involved to complete a fine timepiece and a leather craftsman who continues to employ traditional techniques and finishes to perfect every handcrafted leather piece.
A series of 'Art of Writing' masterclasses will also be conducted, during which visitors will be able to learn more about various art forms of writing through demonstrations by a master calligrapher.
Admission is free.