Back by popular demand from its inaugural success, Sundown Festival 2010 is finally here again! Jointly organized by Red Spade Entertainment and Resorts World™ Sentosa, Sundown Festival 2010 will bring together the freshest and coolest music acts from Asia on the streets of New York within Southeast Asia’s first and only Universal Studios Singapore®, Resorts World™ Sentosa in a lively, fashionable street party concept.

This year promises a brand new festival experience that will showcase the dynamics of adrenaline-filled Asian music and styled fashion choreography, choreographed by Blackmarket and mind blowing 3D visual effects spanning over 150 minutes, non-stop.

“It feels incredible that the festival is going to be held at Universal Studios Singapore®. And in all Sundown Festival Asian music content mandates, we only bring in the freshest and the coolest artists. The artists were selected based on the relevance to the thematic platform and messaging for 2010, which was to showcase to the world a holistic and innovative entertainment scene of Asia in style, as we are having a TV coverage from the good people of ANIMAX, our official TV partners.” says Samantha Chan, Director (Programming) Red Spade Entertainment.

“This is Resorts World Sentosa’s first ticketed special event to be held in Universal Studios Singapore. Held in New York Street, guests will be able to feel the spirit and energy of New York, where classic landmarks of New York City will make this the most befitting backdrop for this hip, happening and happy event, complete with street-styled entertainment. It is going to be a blast!” said Ms Andrea Teo, Vice President of Entertainment, Resorts World Sentosa.

"Animax is absolutely delighted to be the regional media partner for the Sundown Festival. J & K-pop is hugely popular amongst Asia's youth and young adults and our involvement is part of an on-going strategy to widen our programming offerings as well as to further our engagement with our 40+ million fans across the region as we offer them not only highlights of the event but also the opportunity to win tickets to this mega event." Gregory Ho, General Manager, Animax Asia“We are proud to announce the support of 7-UP as our presenting sponsor this year, and there will be more excitement and promotion campaign coming up. This year we are kept at our toes with all our partners working closely as a team to create an even more refreshing experience. We want more ‘WOW!’ at the festival” says Kelvin Goh, Director (Logistics & Planning) Red Spade Entertainment.

“This is 7-UP first music festival sponsorship and we are excited to be part of this festival, we believe that the festival mission and objectives are in line with what 7-Up stands for, and that is to be clearly better. More importantly, we are moved by the passion of the organizers and now share the same goal to unite Asian music lovers. We are glad to be offered this opportunity and watch out for the 7-UP/ Sundown Festival promotion campaign coming up." says Irene Tay, Group Product Manager, PepsiCo International Pte Ltd.

Sundown Festival 2010 will bring us one step closer to uniting all Asian music fans. This year’s show will open in dramatics with 20 Tenko drummers (famed Japanese Taiko drummers) and will see Japanese rock band, SuG, South Korean No. 1 girl band, Afterschool, South Korean fashion forward band, F.cuz, new age Japanese rock band, LM.C! This will be one big Asian fashion and music extravaganza!

TICKETING INFORMATION

REGULAR TICKETS – S$118 (excludes $3 SISTIC fee)

Please log on to www.sistic.com.sg for discounts and concessions available. Tickets are available at all SISTIC counters and made available online. Ticketing hotline: (65) 6348 5555