In a stroke of marketing genius that only Meta and Ray-Ban could orchestrate, their latest campaign has brought together an unlikely yet utterly captivating trio: Hollywood heavyweights Chris Hemsworth and Chris Pratt, alongside the undisputed matriarch of reality TV, Kris Jenner. This isn't your average eyewear ad; it's a witty, self-aware spectacle that brilliantly showcases the cutting-edge capabilities of Ray-Ban Meta smart glasses, all set against a backdrop of bizarre modern art and a very famous fruit.

The campaign's centerpiece is a highly stylized short film, directed with a knowing wink by Matthew Vaughn. We find Chris Hemsworth and Chris Pratt navigating a uniquely eccentric art gallery, armed with their sleek Ray-Ban Meta glasses. As they try to decipher increasingly absurd installations – culminating in a cheeky nod to the infamous $6.2 million duct-taped banana – their smart glasses become their indispensable guides. The humor builds as they question the very nature of art, leveraging the glasses' AI features to identify pieces and, in one memorable moment, accidentally trigger a banana-related debacle.

Just as the chaos reaches its crescendo, Kris Jenner makes a perfectly timed, dramatic entrance, delivering the ultimate punchline: "Hey Meta, who eats art?" It's a bold, stylish, and laugh-out-loud campaign that proves the Ray-Ban Meta glasses are more than just a fashion accessory. They're a window into a more connected, more informed, and undeniably more entertaining world, blending iconic style with the seamless integration of AI, making everyday interactions extraordinary.