Anchored in allure: Louis Vuitton sets sail in Shanghai with “The Louis” | SENATUS

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Anchored in allure: Louis Vuitton sets sail in Shanghai with “The Louis”

1 July 2025

In a poetic convergence of past and future, Louis Vuitton debuts The Louis—a breathtaking architectural marvel moored along Shanghai’s bustling Wujiang Road. Rising like a futuristic ocean liner from the heart of the city’s financial district, this sculptural flagship is no mere store—it’s a voyage in itself.

Wrapped in gleaming Monogram-clad hulls and a cascade of colossal trunks, The Louis reimagines the maison’s travel heritage through a distinctly modern lens. Inside, guests drift between the multi-level flagship boutique, the artfully curated Visionary Journeys exhibition, and the effortlessly chic Le Café Louis Vuitton, a space where savoir-faire meets café society.

Evoking both Shanghai’s historic legacy as a vibrant port city and Louis Vuitton’s deep-rooted ties to elegant expedition, The Louis stands as a bold beacon of style, culture, and timeless curiosity—an icon not just docked in the city, but destined to define it.

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