Five years after the first Bleu de CHANEL commercial directed by Oscar-winning Martin Scorsese, CHANEL revitalises the campaign with director James Gray, who takes over the helm to re-tell the story of the same hero, constantly shifting between fantasy and reality, played once again by actor Gaspard Ulliel.
The opening segment in 2010 told the story of a man who had decided to free himself of all constraints. Fast forward to today, it's the same famous actor, hounded by his fans, torn between celebrity and a desire for peace and calm.
He is guided by an inner voice that tells him 'You are forever becoming who you are'.
