In a thrilling intersection of artistry and fragrance, Dior unveils Dior Homme Parfum, through a captivating new video featuring Robert Pattinson, the face of the fragrance, and Francis Kurkdjian, the legendary master perfumer behind the scent.

Set against the vibrant pulse of New York City, the video offers an intimate conversation that feels as fresh as the scent itself.

The scene opens with Pattinson lounging casually in the back of a yellow taxi, exuding an effortlessly cool air as he reflects on the campaign’s creation. His voice, smooth and laid-back, reveals a side of the actor not often seen — playful, spontaneous, and thoroughly off-duty. He even shares his fondness for the stunts he performed himself during the shoot, adding an element of hands-on authenticity that mirrors his approach to the Dior Homme ethos.

Soon, the master perfumer Kurkdjian joins Pattinson, and their shared creative bond takes center stage. Kurkdjian, known for his meticulous craftsmanship, delves into his process of refining the iconic Dior Homme fragrance into its latest incarnation. He explains the character of the fragrance, almost drawing a direct parallel to the craft of filmmaking.

For both men, the creative process is about defining an essence, shaping a story, and, ultimately, bringing something intangible into existence.

As the cab rolls through the electric streets of New York, the conversation shifts effortlessly between scent, story, and self-expression, perfectly mirroring the sophisticated yet grounded allure of Dior Homme Parfum. It’s a rare moment of unfiltered insight — an aromatic journey that leaves us eager to discover the character of this bold, new fragrance.