The new CHANEL N°5 ad campaign, entitled "THE ONE THAT I WANT" written & directed by Baz Luhrmann and starring Gisele Bündchen is set to be unveiled on 15 October 2014. The Brazilian supermodel was chosen by the French luxury label for her "natural beauty and modern femininity" and now will join the long list of icons that have represented the perfume including Lauren Hutton, Catherine Deneuve, Nicole Kidman, Audrey Tautou, and Brad Pitt.