LA MER represents the supreme luxury in beauty and skincare, with its original product, Crème de la Mer, having been invented by aerospace physicist Dr Max Huber to transform the look of his own skin after it was left badly burnt from a laboratory accident.

For the innovative solution, Dr Huber looked to the sea kelp, which has potent nourishing properties and an endless ability to regenerate. Hand-harvesting and fermenting the marine plant into simple, pure ingredients, followed by an infusion of light and sound, the Miracle Broth™ that defines the soul of LA MER was thus born.

The nutrient-rich Miracle Broth is at the heart of the label's new Lifting Contour Serum and in addition, a patented Lifting Ferment containing "Perennial Brown Algae" found on the coast of Brittany in France which also has powerful rejuvenating qualities. Known as the "Fountain of Youth," the algae has been found to have successfully brought fibroblasts back to the performance of young cells.

For more information, go to http://senatus.net/article/lifting-contour-serum-la-mer/