Lenny Kravitz and Anya Taylor-Joy in Jaeger-leCoultre 'The Watchmaker of Watchmakers' campaign | SENATUS

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Lenny Kravitz and Anya Taylor-Joy in Jaeger-leCoultre 'The Watchmaker of Watchmakers' campaign

10 May 2023

Jaeger-LeCoultre unites the talents of Global Ambassadors Lenny Kravitz and Anya Taylor-Joy in ‘The Watchmaker of Watchmakers’.

The new campaign giving an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a song, a word spoken to camera.

"In my creative process I want to be as far away from making conscious decisions as I can. […] This wouldn’t be possible without the years of learning and practice before I ever became professional – and the learning I still do, every day." - Lenny Kravitz

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