Louis Vuitton steps boldly into the world of beauty with the launch of La Beauté Louis Vuitton, its first makeup collection, envisioned by none other than Dame Pat McGrath, Creative Director of Cosmetics. Captured through the timeless lens of Steven Meisel and directed by Damien Krisl, the debut campaign reveals a dreamlike tableau where the House’s codes of luxury meet McGrath’s audacious artistry.

Fronting the campaign is House Ambassador and Korean actress Hoyeon, joined by models Ida Heiner, Chu Wong, and Awar Odhiang, who collectively embody Louis Vuitton’s modern vision of femininity and empowerment. Against surreal landscapes of crimson deserts and blush-toned lakes, the imagery blurs the lines between reality and reverie, extending an invitation to discover beauty as a transformative journey.

At the heart of the collection lies an expansive offering: 55 shades of LV Rouge lipsticks, 10 luminous LV Baume lip balms, and 8 harmonies of LV Ombres eyeshadow palettes. Each product, housed in sustainable and refillable cases designed by Konstantin Grcic, is elevated into an objet d’art that resonates with Louis Vuitton’s trunk-making heritage and cultural craftsmanship. McGrath’s unmistakable creative twist infuses the collection with daring vibrancy, redefining beauty as more than cosmetic—it becomes lifestyle, experience, and artform.

With this launch, Louis Vuitton doesn’t just present makeup—it sets a new benchmark for high luxury beauty, one where heritage, innovation, and artistry converge in perfect harmony.