'THIS IS BOSS' by BOSS Womenswear | SENATUS

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'THIS IS BOSS' by BOSS Womenswear

6 September 2014

Ahead of the BOSS Womenswear presentation at New York Fashion Week on 10 September, renowned video artist Marco Brambilla has captured his interpretation of the BOSS Womenswear collection Spring/Summer 2015 in a powerful art video installation.

Art directing the short film is BOSS Womenswear Artistic Director Jason Wu, who is combining elements of heritage, architecture and nature to create a feminine and iconic look.

"I wanted to present a completely different take on BOSS. This film expresses a marriage of nature and technology, classical versus hi-tech" added Wu.

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