The lobby of the Seoul R&D office of Nexen, a Korean tyre company, features a 30 meter (98.5 feet) wide by 7 meter (23 feet) tall LED media wall showcasing a wide range of content custom-created by the agency d’strict.
An incredible mix of three-dimensional full motion videos wraps the space around and behind the lobby wall and elevator banks, The developers also put together data-driven weather visuals, with the graphical look and motion directly informed by real-time weather and wind information.
