HUGO has unveiled Zac Efron as the face of its iconic male fragrance, HUGO Man.
The multi-talented actor and producer will kick-start a digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals.
An intriguing mix of classic movie star with an irreverent, urban edge, Zac's unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man's most famous brand ambassador yet.
A movement for all those who aspire to live their dreams, HUGO Man will empower millennials around the world to explore and embrace every opportunity for the ultimate prize – a life defined by their hopes and dreams, and no-one else's.
