Stuart Vevers who was formerly Creative Director of Loewe, where he had worked to revitalize the Spanish label, has been announced as the replacement for the outgoing Reed Krakoff at Coach. Previous to joining Loewe in 2008, the 39-year-old helmed London brand Mulberry from 2005 to 2008 and had experiences at at Louis Vuitton, Bottega Veneta, Givenchy and Calvin Klein.

“Stuart is recognized as one of the world’s leading accessories designers. His passion, leadership skills, and broad luxury brand experience, focused on leathergoods, uniquely qualify him to lead the next chapter of Coach,” said Coach’s President and Chief Commercial Officer, Victor Luis.

“Coach is an exceptional brand and company that I’ve long admired for its rich heritage,” said Vevers in a statement. “I am excited to drive Coach’s next stage of transformation.”