In the high stakes arena of professional tennis, there are players who hit the ball and then there are those who shift the culture. Emma Raducanu, Britain’s formidable No. 1, belongs firmly in the latter camp.

Today, the world of fashion and sport converges as Uniqlo announces Raducanu as its latest Global Brand Ambassador.

This partnership feels less like a corporate contract and more like a shared manifesto. Emma will champion the brand’s LifeWear philosophy, which is a commitment to technical excellence and the empowerment of the next generation.

Her meteoric rise began with a historic 2021 US Open victory as a qualifier. Following a grueling period of triple surgery in 2023, her road back has been defined by quiet resilience.

Having already graced campaigns for Dior, Tiffany and Co., and Porsche, Emma now brings her signature poise to Uniqlo.