On 29 August, Burberry brought its digital platform "Art of the Trench" to life for the first time in Asia, with an exclusive event attended by more than 450 guests, in an exhibit that celebrated Shanghai and its creative community.

Held at the fashion house’s brand-new store in K11 Art Mall in Shanghai's Xintiandi district, VIPs, celebrities and guests including British model and face of Burberry Cara Delevingne who led the star-studded attendance of Bolin Chen, Denise Ho, Du Juan, Tian Yuan, Emma Pei, Han Huo Huo, Bonnie Chen, Linda Li, Li Hui, Tan Yuanyuan, and Li Da Qi, all of whom wore Burberry and were photographed by Beijing-based photographer Trunk Xu.

Adding to the evening's entertainment was Hong Kong musician Khalil Fong who performed an acoustic set, followed by a live set by Shanghainese DJ Lin Feng.

Store windows of the 2 Burberry stores in the city were also decorated with visuals merging both London and Shanghai skylines together, whilst the LED screens projected the Art of the Trench photo portraits. Read more: http://senatus.net/article/burberry-art-trench-shanghai/