Having first launched its initiative in Beijing, Burberry has brought its digital platform, Art of the Trench, to life physically for the first time tonight in Korea with an event celebrating Seoul and its creative community. More than 50 of Seoul’s emerging and established creative pioneers from the worlds of entertainment, art, business, fashion, media and sport were captured wearing the iconic trench coat in key locations throughout the city.

Participating in the photo series include Jeon Do Yeon, Yu Ah In, Soo Young from Girls Generation, Yoon Eun Hye, Lee Hyo Ri, Hwang Jung Min, Lee Jung Jae, Zion T, Irene, Primary, Kim Bo Hyun, Yiu, Jang Ki Ha, Han Jae Rim.

Read more about the launch in Beijing: http://senatus.net/article/burberry-art-trench-shanghai/