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Burberry Hosts Music Event Live at its Hong Kong Flagship Store
By Men's Journal Online 
| 4 November 2013
| 4 November 2013
British band Wolf Alice performed live at the Pacific Place Burberry store this evening, marking the first live music performance event within the brand’s Hong Kong flagship. The music event was attended by over 300 guests including Hong Kong’s music influencers Sammi Cheng, Hins Cheung, Fiona Sit, Pakho Chau, Aarif Lee, Bianca Wu, Hilary Tsui and Wyman Wong, all of whom wore Burberry.
British band Wolf Alice performed a variety of live tracks from their debut album, celebrating their first performance in Asia. British DJ Yann Cavaille and Hong Kong DJ Tedman Lee also performed live sets at the event.
Part event space, part store, Burberry Pacific Place is the brand’s flagship store in Asia. The store, which opened in September 2012, is an integration of the brand’s physical and digital worlds, creating the ultimate Burberry experience in Hong Kong.
To celebrate the one year anniversary of the store, an exclusive Burberry Hong Kong collection has been designed in limited edition for the Pacific Place flagship.
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