Inspired by the brand’s global flagship store at 121 Regent Street, Burberry Kerry Centre brings its London flagship experience to life in the heart of Shanghai. Incorporating British craftsmanship and materials, the space reflects the architectural design concept developed by Chief Creative Officer, Christopher Bailey.

The flagship brings the brand’s digital world to life in a physical space, where customers can experience every facet of the brand from events, to music, to heritage, while housing the fullest breadth of Burberry collections in Asia. The interactive outfoor façade responds to the weather, as well as programmed projections.

Located over three floors in the centre of Shanghai’s Jing An district, Burberry Kerry Centre has been designed to offer multi-sensory experiences for its customers and communities, featuring exclusive products and services. Part event space, part entertainment hub, part store, the flagship is a dynamic and luxurious new brand environment.