Going for a more youthful sartorial edge for its upcoming ad campaign, Dunhill under the charge of new creative director John Ray, who was formerly head of menswear at Italian brand Gucci, has enlisted the services of famed photographer Annie Leibovitz who has captured models Tara Ferry, Andrew Cooper and Norbert Michalke with art direction by Ronnie Cooke Newhouse.

The visuals come with 2 catchy punchlines, “Perhaps the English have an unfair advantage” and “Trousers are actually made in three lengths: too long, too short, and just right” to appeal to a more youthful demographic.

"The quintessentially British gentleman carries his life experiences with him — sophisticated and self-assured," explained Ray.

"To be both functional and luxurious at the same time is an aesthetic that I believe resonates with men on an international level," he added.