Models Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova, and Sven de Vries front the first Gucci Fall Winter 2015/16 campaign, under the creative direction of Alessandro Michele. Photographed by Glen Luchford.

"I wanted to bring my creative vision to life through this advertising campaign, the first one featuring my collections," Michele said. "I decided to go back to the streets, as with the Cruise collection I just showed in New York. I believe there is a fluid and organic contamination that exists between the catwalk and the street. Fashion, especially ready-to-wear, is something real, made for everyday and for everyone to express their own creativity and individuality," Michele said in a press release.