Lebanese couturier Elie Saab has opened his first London flagship, located in the heart of Mayfair on 24 Bruton Street.

The four-story building, formerly a neo-classical private residence, houses the full range of the brand’s creations and services: ELIE SAAB ready-to-wear, accessories, bridal and fragrance lines. After Paris and Beirut the London flagship will also host the third Haute Couture Salon offering a unique and exclusive experience