Drawing inspiration from the campaign visuals for the launch of My Burberry Black starring Lily James, photographer Toonz captures model Aleks in the British label's iconic trench coat, alongside the sexy new fragrance created by legendary perfumer Francis Kurkdjian.

Evokes the sensory appeal of being in a London garden amidst a gathering storm, heavy rain contrasting with the warm and captivating flora, My Burberry Black fuses the scent of sun-drenched jasmine flower and peach nectar with a touch of rose.

The signature rose note at the heart of My Burberry is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish.

Photo Credits

Creative Direction: Kien Lee

Styling: Damian Huang

Photography: Rui Liang from Lightspade Studio assisted by Lionel Lim

Model: Aleks from Mannequin Models

Hair: Francisco Raquiza from SalonB

Make Up: Yuan Sng, using Burberry Beauty