Nike has transformed its outlet store at IMM in Jurong into its new concept store, named Nike Unite. The 18,000 sq ft store boasts an accessible, community-driven layout as well as exclusive services and offerings.

"Nike Unite is fundamentally about helping consumers connect closely with sport by bringing the most valuable sport destination to the community and creating experiences that are rooted in serving people," explains Sylvelin Ng, director Southeast Asia & India at Nike Value Marketplace.

This is the first Nike Unite store in Southeast Asia, and in Singapore. There is already one Nike Unite store in South Korea, and two in China. Outside of Asia, there are five in the United States, and one in Germany and the United Kingdom, respectively.