TOMMY X MIFFY - a capsule collection by Tommy Hilfiger to welcome the Year of the Rabbit | SENATUS

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TOMMY X MIFFY - a capsule collection by Tommy Hilfiger to welcome the Year of the Rabbit
By SENATUS Magazine | 1 January 2023

Bringing a ‘Miffy’ twist to modern Tommy Hilfiger classics, TOMMY X MIFFY is a capsule collection launched by TOMMY HILFIGER in celebration of the Lunar New Year 2023, the year of the Rabbit. With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist.

In the Chinese zodiac, the rabbit represents optimism, wit and luck, and this capsule collection embraces these attributes with a cheerful celebration of self-expression.

Adorned with Miffy emblems, Tommy Hilfiger classics such as the varsity jacket, chino, rugby shirt, collegiate sweaters and baseball caps are rendered in primary hues, including TOMMY HILFIGER’s iconic red and blue.

A longstanding cult favourite, Miffy is a true pop culture icon who is still adorned by children and adults all over the globe. This capsule collection capture’s Tommy Hilfiger’s longstanding passion for collaborating with cult figures who influence generations

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