Roger Vivier announces Yeji, the captivating global star and multitalented artist, as its newest brand ambassador. A true force in the K-pop world, Yeji’s bold, modern sense of style seamlessly mirrors the Maison’s legacy of sophistication, creativity, and innovation.

Known for her magnetic stage presence and fashion-forward sensibility, Yeji has become a defining icon for a new generation of trendsetters. Her influence transcends music, shaping culture and inspiring a global audience with her unmistakable blend of elegance and edge. This partnership marks a powerful moment for Roger Vivier as it strengthens its ties to the K-pop universe, embracing the genre’s undeniable impact on the world of fashion and luxury.

As K-pop continues to dominate and redefine the global fashion landscape, Yeji’s appointment is a celebration of Roger Vivier’s commitment to a diverse, inclusive vision of modern luxury. The Maison is excited to showcase this creative collaboration through upcoming projects and exclusive partnerships, merging the worlds of style and music in perfect harmony.