Zara enlists models Sean O’Pry and Jon Kortajarena to front its fall/winter 2012 campaign, captured in black & white by photographer David Sims. Outfitted by Beat Bolliger with the latest offering of the brand, the models play the roles of stylish rebels, inspired by the timeless figure of iconic American actor James Dean. Clad in soft sweaters and turtlenecks, or sporting more refined looks, the pair deliver a campaign with a strong cinematic appeal.