Breitling has opened a pop-up on the world’s most beautiful avenue, the Champs-Élysées in Paris, and thereby heralding a key milestone in the brand’s history.
The Breitling pop-up spanning 400 square metres is the largest watch boutique on the Champs-Élysées and one of the biggest in the world, equal in size to the Breitling boutique on New York’s Madison Avenue.
This opening reinforces Breitling’s presence in the heart of the French capital, coming right on time to celebrate the brand’s 140 Years of Firsts.
Located at number 76 on the Champs-Élysées, the destination promises visitors a total immersion in the brand’s emblematic universe. Watch collectors and enthusiasts alike will be able to check out an impressive selection of Breitling watches come July, bringing together cutting-edge technology and unrivaled design to represent the brand’s different universes.
In addition, Breitling is set to permanently open its boutique at number 78 on the Champs-Élysées, right next to the historic Arcades gallery. This permanent site is proof of Breitling’s enduring commitment to the city, showcasing its innovative spirit on one of the world’s most iconic avenues.
Breitling’s Champs-Élysées pop-up store will host special events, exchanges, and exclusive collaborations, marking the brand’s 140-year anniversary by exploring the links between time, adventure, excellence, and innovation. The store will also house dedicated sales spaces, a Breitling bar, Deus brand clothing and accessories, Triumph motorcycles, and various other surprises.
