Jordan Clarkson of the Los Angeles Lakers stars in the "F is for ... " campaign by Fendi, in the conclusion to the series of videos first launched in February.
Personifying "F is for Fearless", Clarkson visits the Palazzo Della Civiltà, Fendi’s Rome headquarters, dribbling a basketball from the base of the building all the way to the rooftop.
Shot by creative director Leonetta Luciano Fendi, daughter of Silvia Venturini Fendi and 4th generation of the family, Clarkson takes on statues and crazy heights in the short video campaign.
"I feel like I can only stop myself for what I want to do," said Clarkson.
"People say you can’t do it and then, at the end of the day, you just do it, prove them wrong."
He adds, "Hi, I’m Jordan Clarkson, and I’m fearless. It’s important to be fearless on and off the court. When you look good, play good, it gives you that sense of confidence. In basketball, it’s all about confidence. Show them who you are, before you get in the arena and express yourself. That’s what it all comes down to."
