On July 10, Michael Kors announced it had reached 5 million meals donated through its #WatchHungerStop initiative, thanking its consumers and fans for taking part in the accomplishment through its partnership with the United Nations’ World Food Programme.
Now into its second year, #WatchHungerStop is set to unveil a new watch design this upcoming fall season, with more events planned for World Food Day on 16 October.
In its inaugural year, Michael Kors had tapped on Halle Berry to front its campaign, pledging 100 meals to be distributed to children via the World Food Programme through a $25 donation for every Runway 100 series watch sold by Michael Kors. It later also enlisted supermodels Lily Aldridge and Chanel Iman to lend their faces to the campaign to raise awareness.
The label then furthered the campaign through a month-long initiative that included giving away T-shirts at stores in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong on World Hunger Day last year, encouraging consumers to make small donations when purchasing products.
T-shirt recipients who had their pictures taken in the photo stations at participating locations were then broadcasted onto the Times Square billboard and on the WatchHungerStop microsite as well.
The brand follows the announcement of "We did it – 5 million meals" with "Why stop now?", sharing plans for later this year when it will reveal a new limited-edition 100 series watch, and throughout the month of October, consumers will be able to donate $5, $10 or $25 to the World Food Programme at the register in Michael Kors boutiques.
Find out more about #WatchHungerStop at //www.destinationkors.com/watch-hunger-stop/
