Ahead of the 2021 US Open which begins today, Hublot last night revealed its latest marketing coup, landing World No.1 tennis player Novak Djokovic as its newest brand ambassador.
The Serb needs no introduction, he has won 85 singles titles on the ATP circuit, 36 Masters 1000 and currently holds the joint record for 20 Grand Slams, alongside Roger Federer and Rafael Nadal. He is the only one amongst the three to have won each Grand Slam and every Masters 1000 at least twice.
He is going for a "calendar slam" at Flushing Meadows in New York having already won during this same year the first 3 major championships at the Australian Open, French Open and Wimbledon.
We are particularly honoured to have the great Novak Djokovic join our beautiful Hublot family. He is a player who makes tennis history by being unique, first and different, which is exactly our motto. It’s a great day for Hublot!" Ricardo Guadalupe, Hublot CEO
As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!" Novak Djokovic
