Valentino has launched a capsule collection for the upcoming Chinese New Year, and in doing so celebrates the harmony between the Maison’s classic Rosso and the Chinese tradition.
Brand ambassadors Yang Yang and Yang Zi star in a the campaign featuring wishes loaded in festive lanterns. For Chinese New Year, the iconic color palette of Valentino makes a statement, offering best wishes through the symbolic red color.
The 2024 Chinese New Year Collection redefines classic Maison elements, and the red VLogo sets the tone of each item, as a tribute to Haute Couture and craftsmanship.
For the women’s selection, an iconic red dress and red VLogo Jacket add festive flare to classic Valentino designs, while the Valentino Garavani VLogo Signature slingback, Valentino Garavani Locò mini bag, Valentino Garavani Locò bucket and Valentino Garavani VLogo Moon mini bag - all highlights of the new collection - find themselves reimagined in the Rosso hue.
For the Maison’s men’s selection, red and beige make a striking debut as complementary colors, seen on the Valentino Garavani One Stud sneakers and Valentino Garavani VLogo tote. From ready-to-wear to Valentino Garavani shoes, accessories and classic bags, Valentino’s Rosso is the mainstay adornment for the occasion, ringing in the new year with good fortune.
In homage to traditional Chinese culture, the colors create a comforting and joyous atmosphere, while delivering an optimistic outlook for the New Year.
