For the Spring 2015 season, Tiffany & Co. has unveiled a new campaign that takes a modern look at love, the proposal and marriage.
Titled Will You? the scenes take place in New York City and feature couples at different stages of their relationship, celebrating the key moment, marking the milestone, acknowledging the decision, that every life shared begins with a question.
The relationships portrayed range from budding ones, to another at their wedding with a child already in the picture, reinforcing the notion that true loves comes in a variety of forms.
These couples are as diverse as Tiffany's engagement rings and wedding bands, to mark the special connection and occasion. Each a singular beauty possessing timeless design elements that set it apart, that one can cherish for a lifetime.
The Will You? campaign, shot by acclaimed fashion photographer Peter Lindbergh, features seven scenes of loving couples pictured in various romantic settings but with a unifying theme:
They capture a moment in time when couples experience an intimate connection, an acknowledgement that yes, this person is the one, now and forever.