By Natalie White

Asia Fashion Summit (AFS) returns for the fourth year in 2013 at the Raffles City Convention Center, near the Marina Promenade in Singapore where the organizers have unveiled plans for a new integrated fashion lifestyle concept, Fashion by the Bay, where sister events BLUEPRINT Tradeshow and Emporirum will be held at the Pit Building whilst Audi Fashion Festival and Audi Star Creation will take place at the Tent@Marina Promenade.

Touted as the region’s premier conference on the business of fashion, AFS will feature top executives from global brands including Abercrombie & Fitch, Galeries Lafayette, Bata, and Goods of Desire.

Highlights from the 2012 edition of Asia Fashion Summit

Running from 15 to 17 May, the event program includes a two-day conference followed by a one-day workshop, and will focus on how brands can elevate customer experience, service, and strengthen their relationships with their customers. Fashion entrepreneurs, iconic global brands and longtime industry practitioners will discuss trends, address sector challenges and showcase industry best practices.  

Themed Asia’s Fashion Moment, AFS 2013 will provide tools that enable brands and designers to elevate their retail experience end-to-end: from turning service staff into “brand ambassadors”, delivering more personalised service, to engaging customers offline and online.

With presentations, interactive panel discussions and small group workshops, the three-day event will help retailers, fashion buyers, fashion entrepreneurs and designers refine their strategies, create compelling store experiences, and grow their customer bases.

Jennifer Fall, Asia Brand Director of Galeries Lafayette is one of the trade professionals sharing her experience at AFS 2013

One of the highlights for budding fashion retailers include a panel discussion, "Creating Compelling Store Experiences" featuring speakers Wayne Milano, Senior Vice President Asia of Abercrombie & Fitch and Jennifer Fall, Asia Brand Director of Galeries Lafayette.

For more information, go to //www.asiafashionsummit.com/