The Fondation de la Haute Horlogerie, organiser of the Salon International de la Haute Horlogerie (SIHH), to be held from January 18th to 22nd 2010, is pleased to announce the arrival of two new exhibitors.

Following a vote by the SIHH Exhibitor Committee, Greubel Forsey and Richard Mille will join the 17 brands which exhibited at the last SIHH, thereby continuing the spirit that defines the SIHH in its respect for Fine Watchmaking.

The event has continued to grow over its twenty-year existence, from 4,500 sq m of exhibition space in 1991 to more than 30,000 sq m in 2010, and from 5 exhibitors in 1991 to 19 in 2010.

Despite challenging export markets over recent months, the SIHH will continue to play its key role as a foremost private event for professionals in the Fine Watch segment. This next edition will welcome an exclusive clientele of retailers, all ambassadors for Fine Watchmaking worldwide and who will play a decisive role in leading the way out of recession in 2010.

This 20th Salon International de la Haute Horlogerie will thus open its aisles to Greubel Forsey and Richard Mille in a "City of Fine Watchmaking" that will be an even more prestigious showcase for these 19 companies, each of which strives to uphold the culture, innovation and professions that are the foundations for technical and precious Fine Watchmaking.

Exhibitors
A.Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, JeanRichard, Girard Perregaux, Greubel Forsey, IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch & Jewelry Co, Richard Mille, Roger Dubuis, Vacheron Constantin, Van Cleef & Arpels.

Throughout the five days of the SIHH, the exhibiting brands present their new collections to Fine Watch professionals and journalists.

These five days are also marked by four key events:
Official inauguration: The SIHH is officially opened at a ceremony before representatives of the Genevan authorities, CEOs of the exhibiting brands and international journalists.
Cocktail: The traditional SIHH cocktail is also a fundraising event. In 2010, the Exhibitor Committee chose to support the work of the Smiling Children Foundation.
Supplier's day: Exhibiting brands can invite their suppliers to visit the SIHH on this day.
Staff day: Staff from the exhibiting brands are invited to spend a few hours at the Show. The time and day of their visits are scheduled in advance.