Social Media Week (SMW) is a global multi-city conference connecting people, content and conversations around emerging trends in social and mobile media and will be held simultaneously in New York, Miami, DC, Paris, Hamburg, London, Tokyo, Singapore, Hong Kong, São Paulo, Toronto, San Francisco.

Delivered through a network of creative conferences and streamed online through social media, SMW reaches an extensive network of people (including C-level executives, entrepreneurs, journalists, bloggers, brand managers, social media strategists, artists, activists and the technology/media digerati), connecting and communicating ideas and experiences to advance our understanding of social media’s role in society.

Now in its third year globally, SMW comes to Singapore for the first time in 2012 and is produced by AKA Asia alongside a team of advisors.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change. Social Media Week's theme in February 2012 will focus on Empowering Change through Collaboration.

The events can be found on Social Media Week's website at: //socialmediaweek.org/schedule/?locale_id=28. Admission to most events are free and requires you to RSVP on the website to secure your seat. However, there are a few key events that we would like to highlight to our community:

Keynote address: How Social Media is Changing Consumer Buying Behaviour – Henry Mason, Head of Research & Insights, Trendwatching.com // Social News and the Changing Habits of Consumption - Alan Soon, Managing Editor, Yahoo! Southeast Asia (Monday, February 13 at 11:00 AM - 1:00 PM | link)

Women in Tech Panel Discussion - Hosted by fellow SENATUS member Adriana Gascoigne of Girls in Tech (Wednesday, February 15 at 5:00 PM - 7:00 PM | link)

Our featured headliner includes the two most influential socio-political online publications in Singapore who come together for the first time to talk about what makes their sites tick | Moderated by SENATUS Managing Director Kien M Lee (Wednesday, February 15 at 8:00 PM - 10:00PM | link)

Building an Appetite for Social: What's cooking in the F&B industry?[Hong Kong] - Features fellow SENATUS member Victoria Cheng of Gastronommy talking about the empowerment of foodies through social media (Wednesday, February 15 at 7:30 PM - 9:30 PM | link)

Can Man Live on Social Media Alone? [Singapore & London] - Features fellow SENATUS member Daphne Chui as the intrepid traveller who will depend on enlisting help via social media to survive in London for one week from 10 to 16 February. For our members in London, do keep track of her progress and see where you can help via Facebook or Twitter. (Thursday, February 16 at 11:00 AM - 2:00 PM | link)

Afternoon Speakeasy: Six Strangers. Six Stories about Social Media;- Hosted by fellow SENATUS member Pat Law of Goodstuph, and also features talks by fellow SENATUS members Jon Cockle and Irene Ang. (Friday, February 17 at 3:00 PM - 3:30 PM | link)

Social Media Week Wrap Party: Going Analog in a Digital World - Held at Avalon at Marina Bay Sands (Friday, February 17 at 7:00 PM | link) To get yourself one of the VIP passes from SENATUS for this party, login to //senatus.net/dashboard/ and update your status with the following:

#SMW_SG Social Media Week Digital Detox Party //senat.us/zo0v7f 

In addition, indicate your RSVP status at: //senatus.net/event/social-media-week/. Remember to do so by February 16, 12 noon so that we may notify you by 7pm on the same day.

SENATUS is proud to be the Official Online Media Parter for Social Media Week Singapore.