World of Dior at Harrods in London | SENATUS

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World of Dior at Harrods in London

23 March 2013
Start: 16 Mar 2013
End: 14 Apr 2013

Location: Harrods
Address: 87-135 Brompton Rd Knightsbridge, London SW1X 7XL, United Kingdom

By Tricia Olivera in London

Dior has joined forces with Harrods this March to launch a wonderland themed exhibition throughout the iconic London retailer, in the ultimate homage to the designer.

The French luxury house has transformed the exterior of the store at Brompton Road, and converted its entire fourth floor into a couture showcase, including a series of concept spaces as well as a pop-up café.

The collaboration celebrates a 60-year relationship between Dior and Harrods, which started when Mr. Christian Dior attended a Dior fashion show at the legendary department store and even inaugurated the Harrods Fashion Theatre in 1954.

For the occasion lasting a month, Dior has taken over the British landmark's retail window displays, paying homage to Britain's cultural icons and its founder's affinity for Britain.

Displayed against a backdrop of Dior's iconic colours of grey and white, are Royal Mail Post Boxes boasting a series of exclusive and limited edition Dior products, telephone boxes implying a cut-out of Dior’s ‘New Look’ signature silhouette and Royal Beefeaters teamed with ready-to-wear designs by Raf Simons, Dior’s current artistic director.

On the fourth floor, visitors can expect the ultimate Dior experience and are greeted on arrival with the façade of 30 Avenue Montaigne, Dior’s Parisian headquarters, recreated in miniature.

The exhibition then leads on to nine different highlights, ranging from Mr. Dior’s esteemed "Savoir Faire" (know-how) via sketches and requisite looks, an exquisite theatrical composition of forty mini-Stockman mannequins, boasting Dior’s defining hits over the decades, seizing the bold essence of J’Adore – the iconic scent – enhanced by Charlize Theron’s charismatic sensuality and the palace of Versailles’s sumptuous atmosphere, to the total rendition of the ‘Lady Dior’ handbag by different artists.

Rare photographs and sketches of designer Christian Dior are also displayed alongside his personal memorabilia.

Finally, the new Café Dior inspired by Mr. Dior's love of eighteenth century decor and his passion for delicious food serves up cupcakes iced with Dior fashion illustrations, black truffle omelettes and other recipes from the designer's published cookbook back in 1072.

Sidney Toledano, President and CEO of Christian Dior Couture, remarks "Like the house of Dior, Harrods is reputed for astounding and satisfying its elegant women all over the world."

This inspired collaboration with Harrods not only draws attention to Monsieur Dior’s relationship with the fabled department store but also affirms the house of Dior’s continued high standards via creation and discernment.

Invite Details

  • Address:
    87-135 Brompton Rd Knightsbridge, London SW1X 7XL, United Kingdom
  • Start: 16 Mar 2013
  • End: 14 Apr 2013

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