BOSS Parfums presents the new men's fragrance, BOSS The Scent, which reveals a different aspect to the BOSS man, paying tribute to his personal rather than professional achievements. This is a man whose success has always proved seductive. It is evident in the way he carries himself, the cut of his suit, and his self-assured charisma.
Theo James known for his role in the Divergent series, is the personification of the seductive side of the BOSS hero: confident in his physical presence as he is unselfconsciously aware of his allure.
Find out more about BOSS The Scent here.
