This is Everose gold, Rolex's exclusive 18 ct pink gold alloy of exceptional radiance and resistance.
Developed by experts at the Swiss watch manufacture, it contains at least 75% gold, 20% copper, plus palladium and indium. Its exact formula remains secret but its sophisticated, unique hue shines for all to see. By harnessing certain physical and chemical properties, Rolex casts this alloy in its Geneva foundry to exacting standards, creating a deep aurora-coloured golden shade. One born to shimmer at your wrist.
