The latest ad campaign for Hugo Boss sees a starring role for cliff diving champion David Colturi, who was filmed in Dwejra, Gozo, jumping off the iconic Azure Window and other cliffs around the Maltese islands.

The diver is seen showcasing the Hugo by Hugo Boss ‘Superblack’ suit, touting its slim-cut, close-fitting design.

"Dressing up for the dive was a very interesting and different experience for me," David Colturi said in the campaign. "But once you take off that cliff, your mind goes into autopilot, and that liberating feeling of launching through the air -- I felt like James Bond, getting away from the bad guys. Mission successful."

Colturi has won a number of awards and he even finished fourth in men’s high diving at the 2015 World Aquatics Championships in Russia.