Charles & Keith has opened its inaugural flagship store in Singapore, located at the iconic Jewel, Changi Airport. The brand’s third global flagship – the first in its home city – pays homage to Singapore’s unique identity, blending elements of traditional architecture, lush greenery, and urban sophistication into a distinctive retail experience.

Inspired by the vibrant essence of Singapore, the store’s concept is a tribute to courtyards of old shophouses and the verdure landscapes that define the Little Red Dot. The curved LED glass panel displaying the rich tapestry of breathtaking and compelling videos of nature in Singapore welcomes visitors into an immersive experiential store.

The retail space is meticulously designed with sustainability in mind, featuring the accessories counter custom with recycled glass blocks crafted from glass waste from Singapore. Adorned with ceramic tiles regenerated from ceramic waste, the personalisation and main cashier counters showcase a creative approach to repurposing materials while still resonating with brand codes.