| 14 November 2025
Maximilian Büsser, Owner and creative director of MB&F and M.A.D. Editions, winner of the “Petite Aiguille” Watch Prize 2025.
At 42mm, the M.A.D.2 wears smooth and unexpected, balancing rebellion with refinement. Beneath its design bravado beats the La Joux-Perret movement of the M.A.D.1S, now elevated with MB&F’s bespoke jumping hour module. Swiss-made, Swiss-assembled, and unapologetically bold, it’s a watch that carries the spirit of rave nights into the present.
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