By Tricia Oliveira | Photos © Copyright Burberry/Testino/Luke Edward Hall
Following the consolidation and streamlining of the previous 'Brit', 'London' and 'Prorsum' lines into a single Burberry label, the British luxury company has unveiled its first advertising campaign promoting its January and February 2016 collections for men and women – another first as it departs from a season demarcation of its collections.
Model Edie Campbell and actor Callum Turner are reunited for their second Burberry campaign together, with the former marking the tenth year since she made her debut for Burberry, subsequently featuring in numerous Burberry campaigns over the years and most recently opening the brand’s womenswear show in February 2016 in London.
Since featuring in his first Burberry campaign in 2011, Callum Turner has received the BAFTA Breakthrough Brits Award in partnership with Burberry, an initiative which celebrates and supports the UK's future stars of film, television and games. He has also starred in films including 'Queen & Country', 'Victor Frankenstein', TV series 'War & Peace' and will be appearing in 'Assassin’s Creed' later this year.
The two faces are complemented by original portraits and still life illustrations of Luke Edward Hall, bringing to life the rich variety of colours, patterns and textures in Burberry's collections using a mixture of techniques and materials including watercolour, chalk, oil pastels and acrylic.
Luke also hand-painted the backdrop to some of the campaign images – blurring painting with photography for the first time in a Burberry campaign. His drawings reflect the individuality and uniqueness of the collection – no two styles are the same. Each bag is named after a British town, street or village, and comprises a mixture of fabrications, from the classic House check to glossy snakeskin and soft English suede.
The January menswear collection, "Something Old Something New Something Borrowed Something New" and February womenswear collection "A Patchwork", reference a mix of patterns and textures influenced by British artists, musicians and history, and centre around The Patchwork bag, outerwear styles including military coats and the iconic Heritage Trench Coat, and The Buckle Boot for women.
The Patchwork bag, previewed during the February womenswear show, and which sold out of its Runway Made to Order allocation within a week, is interpreted in the campaign by Luke with five different illustrations.
To celebrate the launch of the campaign, a selection of The Patchwork bags is now available to purchase on Burberry.com.
